This summer marks a new chapter for Route 93 Innovation Hub as it continues to expand its role in North Simcoe’s innovation, entrepreneurship, and economic development landscape.
After helping bring the Hub to life, Cathryn Love is stepping away from her role, having played a key part in shaping its vision, securing its home, and laying a strong foundation for the future.
“Cathryn’s contribution to Route93 has been nothing short of transformational. Her determination and strategic insight were instrumental in securing the funding needed to bring the Hub to life. Just as importantly, she helped us reimagine and rebrand Route 93 to reflect a bold, inclusive vision for regional innovation.” – Paul Marchildon, Board Chair
Taking on the role of Fractional Executive Director is Nicole French, a well-known local leader with deep roots in economic development. Nicole is the founder of Collaborative Haus Marketing and Chair of the Downtown Midland BIA. Her experience spans strategic marketing, team development, and organizational growth. She has worked closely with entrepreneurs, non-profits, and global firms alike, always with a focus on turning ideas into action. Her leadership will guide Route 93 through its next phase of activation and community engagement.
“I’m incredibly grateful for the foundation Cathryn has established. Her commitment to bringing this project to life has set us all up for success. Our focus now is on activating the space, supporting local businesses, and launching programs that unlock real opportunities for growth and collaboration.” – Nicole French, Fractional Executive Director
Route 93 has also welcomed Summer Student Emily Hutter. Her role is supported by the Canada Summer Jobs program, a government initiative that provides employment opportunities for young Canadians. Emily’s addition reflects Route 93’s commitment to engaging emerging talent and expanding its capacity to deliver impactful programming.
With new initiatives, partnerships, and opportunities on the horizon, Route 93 is building on its momentum to become a driving force for local growth and innovation. The team is focused on fostering connections, supporting innovators, and creating a space where ideas can thrive.