Digital Maturity & The Right Marketing Tech for Growth

Every business is somewhere on the digital maturity scale. Understanding where your business stands and what tools you need to grow will set the foundation for smarter marketing investments. This session will help businesses map their digital maturity, understand marketing technologies, and build a MarTech stack that fits their needs without unnecessary complexity.

Participants will explore how to integrate the right marketing technologies, improve efficiency, and make data-driven decisions that align with business objectives. By the end of this session, attendees will have a clear understanding of where they stand in their digital marketing journey and what steps they need to take to advance.

What You Will Learn and Leave With:

• A clear assessment of your company’s digital maturity and how to strengthen your marketing foundation.
• A roadmap for selecting and integrating marketing technologies that fit your business goals.
• A simple framework for automating marketing tasks while maintaining a personal connection with customers.
• Practical insights on leveraging data and analytics to guide decision-making.
• An understanding of the tools and technologies available at different price points, making smart, scalable marketing accessible for businesses of all sizes.

Hands-On Activities:

• Digital Maturity Scorecard: Participants will assess their current marketing capabilities and identify areas for improvement.
• Marketing Stack Builder: Attendees will outline a customized marketing technology stack tailored to their business needs.
• Workflow Optimization: Each business will design an efficient, streamlined marketing process that improves productivity and effectiveness.